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Search Engine Optimization : Meaning and Purpose

By Unknown - March 01, 2018

The world today has entered an era of digitalization and globalization. Where the role of the internet becomes important. With the internet people in any part of the world will be connected. Speed ​​in searching and obtaining information is also very necessary human in this day and age. Shopping for one of them, you do not need to waste time and face road congestion just to find the goods you will need. Enough with Gadgets or Laptops, lots of time and expense are not wasted.

When a person wants to find and find the information he needs, he badly needs a virtual search engine connected to the internet. Currently, various web and blogs are now connected to search engines.

From the side of the web or blog owner, it is very important for the web and blogs that belong to the main page of a search engine. Optimizing the Web and Blog to appear on the main page of a search engine is the latter day known as the science and techniques of SEO.

SEO For Beginners

According to WIKIPEDIA, Search Engine Optimization :
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results-often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; These visitors can be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines act, or what to search engines for search engines. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to improve its relevance to specific keywords. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature in future products. In response, many strategies are beginning to take a different approach to Internet marketing strategies

Related article :

How Search Engines Work in General : SEO Vol.1

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